Sales

Mastering Enterprise Account Mapping and Stakeholder Influence

About this course

Learn advanced strategies for navigating complex organizational structures to identify key decision-makers and influencers. This course focuses on tactical account mapping, political landscape analysis, and securing internal champions to accelerate enterprise deal cycles.

Course Content (6 lessons)

6 lessons 2.5h

5.0(283 enrolled)

LevelAdvanced

CategorySales

Type

Subscription

Mastering Enterprise Account Mapping and Stakeholder Influence

About this course

Course Content (6 lessons)

Lesson 1: The Anatomy of an Enterprise Decision-Making Unit20 min

Lesson 2: Building the Political Landscape25 min

Lesson 3: Securing and Cultivating Internal Champions20 min

Lesson 4: Tactical Account Mapping Tools and Frameworks15 min

Lesson 5: Managing Gatekeepers and Detractors25 min

Lesson 6: Executing the Final Influence Campaign20 min