Sales

Mastering Strategic Account Management: The Land and Expand Framework

About this course

This advanced course teaches seasoned sales professionals how to identify, penetrate, and scale key accounts. Learn how to map complex buying centers and drive recurring revenue through value-based expansion strategies.

Course Content (6 lessons)

6 lessons 2.5h

4.6(348 enrolled)

LevelAdvanced

CategorySales

Type

Subscription

Mastering Strategic Account Management: The Land and Expand Framework

About this course

Course Content (6 lessons)

Lesson 1: Mapping the Enterprise Buying Center25 min

Lesson 2: The Value-Based Discovery Process20 min

Lesson 3: The Art of the Land and Expand Strategy25 min

Lesson 4: Navigating Complex Procurement Cycles25 min

Lesson 5: Driving Adoption for Long-Term Retention20 min

Lesson 6: Advanced Upselling and Cross-Selling Tactics20 min