Content Strategy in the Age of AI

Human-in-the-Loop

AI is excellent at drafting, but weak on empathy and nuance. Use AI for initial research and outlining, then spend your time polishing the content with a unique brand voice.

The Authority Factor

Search engines prioritize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Focus your strategy on sharing unique stories and expert opinions that AI cannot replicate.

Content Repurposing

Don't reinvent the wheel every day. Take a successful long-form blog post and break it down into social media snippets, email newsletters, and video scripts to maximize reach.

Measuring What Matters

Focus on engagement metrics like time-on-page and newsletter signups. These are more indicative of real interest than vanity metrics like raw traffic volume.